Popular Mixed-up 12-pack Gets Update with Addition of Oskar Blues IPA
Longmont, CO & Brevard, NC - Oskar Blues Brewery
is bringing more variety to the canned craft-beer world with the
addition of Oskar Blues IPA (6.43 ABV, 65-80 IBUs) to its popular mixed
up 12-pack, CANundrum. Old Chub Scottish Ale will pull out of the
CANundrum to be replaced by OB IPA.
OB
IPA joins the existing CANundrum staples, Mama's Little Yella Pils,
Dale's Pale Ale and Pinner Throwback IPA. Oskar Blues IPA, released in
2015 and immediately becoming a brewery favorite, features a variety of
hand-selected, southern-hemisphere hops creating sweet aromas of passion
fruit, raspberries, pineapple and citrus paired with a clean backbone
and mouth-feel.
"Old
Chub has been a steady staple, but with the popularity of OB IPA, we
couldn't deny the introduction into CANundrum," said Tim Matthews, Oskar
Blues' Head of Brewing Operations. "The flavor profile is a unique
complement to the other brews in the lineup."
CANundrum
launched in 2013 and has since become one of the brewery's top selling
brands fueled by nearly 75% growth in 2015. CANundrum is an easy way to
pick up four popular Oskar Blues brews for trips to the lake, trailside
or at music festivals into one convenient pack.
Grab a CANundrum wherever you shop in the 49 states in which Oskar Blues is sold.
#CANUNDRUM
No comments:
Post a Comment