The commemorative beer will be called “Piles of Miles,” a common phrase used by the late race director, Joe Martin, and for whom the stage race is named. Martin often referred to the “piles of miles” cyclists would ride when participating in the race. The Joe Martin Stage Race was originally known as the NWA Classic and was renamed after Martin in 1989 after he lost a battle with cancer the previous year.
The founders of Columbus House Brewery, a member of the Fayetteville Ale Trail, are avid cyclists and are well connected to the cycling community.
“This is an honor for us to have another opportunity to honor Joe’s contributions to the sport of cycling,” said Jason Corral, co-founder of Columbus House Brewery. “Joe was keen on ‘what was cool before it was cool,’ so we decided to brew a trendy beer style that hasn't quite reached Arkansas yet, a New England-style IPA. Known for being hazy, juicy, full of hop flavor and low on bitterness, it’s a perfectly refreshing fit for cyclists coming off of a ride, or anyone who enjoys dry-hopped IPAs, pale ales, fruit-influenced beers, or the next big thing in craft beer.”
Corral says production of the Piles of Miles beer has already begun and will be available on tap at Columbus House Brewery, located at 701 W. North Street in Fayetteville, during special events in March and throughout the race weekend, March 30 – April 2. It will be sold in the beer gardens at the race as well.
The Joe Martin Stage Race celebrates the 40th Anniversary of its two-day, three-stage race for amateur men and women cyclists that now attracts participants from all 50 states and 27 countries.
In addition to the amateur race, JMSR has included a four-day, four-stage race for professional cyclists for the past 15 years. The race is part of the USA Cycling Pro Racing Tour, the national governing body for the sport of cycling that operates under the U.S. Olympic Committee.
The race also is part of the Union Cycliste Internationale American Tour. Union Cycliste Internationale is the international governing body for cycling that is recognized by the International Olympic Committee. Joe Martin Stage Race is recognized nationally as one of the leading stage races in the country on the professional and amateur cycling circuit.
The 2017 race is expected to attract approximately 750 cyclists. The route weaves through numerous locations throughout Fayetteville and Devil’s Den State Park, and culminates on Dickson Street, the heart of the city’s entertainment district. Spectators are welcome at various locations along the route. The event also includes a Gran Fondo, a children’s ride and a Townie Ride.
To register or to learn more, visit joemartinstagerace.com.
For more information on Columbus House Brewery and other members of the Fayetteville Ale Trail, visit fayettevillealetrail.com.