Man I love these videos. You not only learn something about the breweries and their beers, but if you're not careful you'll learn something about beer and hops and the like. Who knew? Here's another good one on Azacca hops and Founders excellent Azacca IPA.
Founders Brewing: When our Brewmaster first encountered the experimental Azacca hop it didn’t even have a name - instead just a jumble of letters and numbers. We quickly learned what a powerhouse it was, with the ability to bring huge tropical aroma and flavor to the much-loved IPA style.