Squatters Craft Beers Doubles Efforts in the Fight Against Breast Cancer

SALT LAKE CITY, UT, OCT 3, 2018 – Squatters Craft Beers, in partnership with the American Cancer Society’s (ACS) Real Men Wear Pink campaign, is raising funds and awareness for the second year in a row to benefit breast cancer research during October, National Breast Cancer Awareness Month.

Squatters' number one selling brand – Hop Rising Double IPA – will wear a pink can for the entire month of October. Squatters Craft Beers has pledged to donate $0.05 for each special can sold during the campaign. New in 2018, Squatters will double down and donate a portion of proceeds from special pink-canned Full Suspension Pale Ale 12-packs. “We are excited to include an additional Squatters package this year to support the American Cancer Society and generate much-needed funds to combat this devastating disease,” says Senior Marketing Manager for Squatters Craft Beers, Amy Tangaro.

Alongside or in memory of the women in their lives who have been touched by cancer, Real Men Wear Pink advocates will rally to raise funds and awareness during the month of October. Activists are encouraged to don their pinkest gear, mobilize their communities and compete to become the top fundraiser in support of lifesaving research and patient-supporting services.

Squatters Hop Rising is currently sold in 19 states and the pink cans will be distributed throughout, including in Squatters’ home state of Utah, where Hop Rising reigns as the top-selling craft beer in the market. Squatters Full Suspension Pale Ale pink 12-packs will make an appearance in 7 states and are expected to go fast. “Hop Rising and Full Suspension are two of our most-loved and best-performing beers, and the response we had from last year’s ACS campaign was enormous. We’re excited to be partnering again in 2018,” adds Squatters Craft Beers Chief Operating Officer, Adam Curfew.

According to the ACS Cancer Facts & Figures 2017, an estimated 1,460 women in the state of Utah will be diagnosed with breast cancer and an estimated 270 will die from the disease this year.

To read the personal story of how cancer has affected the life and family of Squatters’ salesperson, Keith Riekena, visit http://main.acsevents.org/goto/keith

For more information on the American Cancer Society Real Men Wear Pink campaign, click here or contact Colt Jarvis with ACS at 801-493-4730 or via email at colt.jarvis@cancer.org.

Squatters Partners With Best Friends Animal Society

Squatters Chasing Tail Orange Golden Ale Benefits "No Kill" Shelter Initiative

Salt Lake City, UT – Squatters Craft Beers has teamed up with Best Friends Animal Society in announcing their latest brew, Chasing Tail Orange Golden Ale. Squatters’ much-loved Chasing Tail Golden Ale gets a citrus fruit finish and higher alcohol content at 5.2% ABV in this fresh line extension.

Alongside Chasing Tail Orange, Squatters Craft Beers and Best Friends Animal Society will be highlighting their partnership throughout 2018 with adoption and fundraising events, as well as offering beer lovers the opportunity to win a trip to Best Friends Animal Society's Sanctuary in Southern Utah. This collaboration went national with a special tasting and Yappy Hour event on May 3rd in Nashville, Tennessee. During the kickoff event, dogs found new homes and attendees learned about animal advocacy opportunities - all while enjoying delicious craft beer.

Animal lovers through and through, the crew at the brewery has embraced this tie-in with BFAS, even featuring one of their own adopted friends on the label of Chasing Tail Orange. Kyla, a 10-year-old pit bull and boxer mix who belongs to UBC Marketing Manager Amy Tangaro, is the new face of the beer. “The competition was fierce, but my girl Kyla won the coveted spot on the new beer label,” said Tangaro. “Kyla’s first few years were spent bouncing from shelter to shelter. Since we met her at a BFAS-sponsored adoption event in Salt Lake City eight years ago, life is all treats, walks and cuddles.” Squatters Craft Beers' social media channels (@squattersbeers) will be showcasing more stories like Kyla’s of rescued dogs and their humans over the coming months.

“When our CEO, Julie Castle, planted a stake in the ground stating that we would advocate for all shelters in the US to become “no kill” shelters by 2025, we knew we couldn’t do it alone,” said Eric Rayvid, director of PR and Social Media for Best Friends Animal Society. “With partners like Squatters Craft Beers, we’re able to reach an audience that might not know that 4,100 dogs and cats are dying in shelters every day. We truly value their partnership and their help in getting the word out about our work and mission.”

Brewmaster Jon Lee said, “This beer should be enjoyed anywhere you take your dogs, which should be everywhere! Home for TV cuddle time, hiking, camping, biking, swimming, walkies, summer patios... It has a nice orange aroma and flavor and is well supported by the traditional Golden Ale we’ve all come to love in Chasing Tail.”

Chasing Tail Orange will be distributed throughout Squatters Craft Beers' distribution footprint of 19 US states.

About Best Friends Animal Society

Best Friends Animal Society is a 501(c)(3) nonprofit organization that operates the nation's largest sanctuary for homeless animals and also provides adoption, spay/neuter resources and educational programs. Their mission is to bring about a time when there are No More Homeless Pets. BFAS does this by helping end the killing in America's animal shelters through building community programs and partnerships all across the nation. Learn more at https://bestfriends.org/.

About Squatters Craft Beers & Wasatch Brewery

In 1986, Greg Schirf opened Utah’s first craft brewery, Wasatch Beers and Brewpub in the resort town of Park City. A few years later Jeff Polychronis and Peter Cole founded Squatters Pub Brewery, Salt Lake’s original brewpub, in 1989. The company currently operates five brewpubs and a wine and ale house. In 2000, Squatters Craft Beers and Wasatch Brewery merged their brewery operations for draft and bottle production. To date, Squatters and Wasatch have brought home 17 World Beer Cup Awards and 30 Great American Beer Festival Medals. In 2010, they received the prestigious U.S. Mid-size Brewery of the Year award from the Brewers Association. Squatters and Wasatch bottled and draft beers are available in 19 states including Utah, Nevada, Idaho, New Mexico, Colorado, Arizona, Montana, Texas, Oklahoma, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Kansas & Wisconsin.

Squatters Craft Beers and Wasatch Brewery are members of the CANarchy Craft Brewery Collective alongside Oskar Blues Brewery, Perrin Brewing and Cigar City Brewing. For more information, please visit www.squatters.com and www.wasatchbeers.com.

About CANarchy

Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing quality and innovative flavors to beer drinkers in the name of independent craft beer. The portfolio of craft breweries, partially funded by Fireman Capital Partners, including Oskar Blues Brewery, Perrin Brewing Company, Cigar City Brewing, Squatters Craft Beer and Wasatch Brewery is challenging corporate convention to preserve independent craft beer culture.

CANarchy’s goal is to be the #1 provider of American craft beer in a can by bringing value to distributors, retailers & beer drinkers. Cigar City’s Jai Alai and Oskar Blues’ Dale’s Pale Ale are currently the #1 and #2 sold craft can six packs in U.S. Grocery. The CANarchy platform brewed nearly 350,000 bbls in 2017 reaching all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea.