Here's the Shiner Bock commercial that ran during the Super Bowl this year, called "Ice Cold Welcome". I was pretty proud of this for them as Shiner Bock was really my "gateway" beer into the craft beer world and I still drink it fairly regularly. I'll actually be in Austin next weekend and will probably partake in a few then, possibly in a bar that looks like the one in this commercial. Who knows.
"Texans have been dancing and drinkin’ Shiner Bock since 1909. Some just happen to be a little better at it than others."