April 12, 2016

Press Release: Oskar Blues Launches New Strain Of IPA CANundrum


Popular Mixed-up 12-pack Gets Update with Addition of Oskar Blues IPA



Longmont, CO & Brevard, NC - Oskar Blues Brewery is bringing more variety to the canned craft-beer world with the addition of Oskar Blues IPA (6.43 ABV, 65-80 IBUs) to its popular mixed up 12-pack, CANundrum. Old Chub Scottish Ale will pull out of the CANundrum to be replaced by OB IPA.

OB IPA joins the existing CANundrum staples, Mama's Little Yella Pils, Dale's Pale Ale and Pinner Throwback IPA. Oskar Blues IPA, released in 2015 and immediately becoming a brewery favorite, features a variety of hand-selected, southern-hemisphere hops creating sweet aromas of passion fruit, raspberries, pineapple and citrus paired with a clean backbone and mouth-feel.  

"Old Chub has been a steady staple, but with the popularity of OB IPA, we couldn't deny the introduction into CANundrum," said Tim Matthews, Oskar Blues' Head of Brewing Operations. "The flavor profile is a unique complement to the other brews in the lineup."

CANundrum launched in 2013 and has since become one of the brewery's top selling brands fueled by nearly 75% growth in 2015. CANundrum is an easy way to pick up four popular Oskar Blues brews for trips to the lake, trailside or at music festivals into one convenient pack.  

Grab a CANundrum wherever you shop in the 49 states in which Oskar Blues is sold.   

#CANUNDRUM

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