September 14, 2014

Arkansas Untappd, Revisited

So I figured it was time to revisit my favorite app, Untappd, for stats from my favorite state, Arkansas. Interesting developments? Well, Diamond Bear became the first state brewery to top 10,000 check-ins. Core had more check-ins over the last month than anyone, and a newcomer entered the fray with a solid start of 65 check-ins in just over a week. But I'm getting ahead of myself! Let's start with the totals from last month

Number of Untappd check-ins (8/16/14):

Diamond Bear - 9,934
Core Brewery - 6,462
Fossil Cove - 2,880
Saddlebock - 2,852
Ozark Brew Co. - 1,761
Apple Blossom - 1,617
Vinos Brew Pub- 1,282
Stone's Throw Brewing - 1,046
West Mountain - 1,017
Tanglewood Branch - 466
Refined Ale - 27
Flyway Brewing - 22
Gravity Brew Works - 3

State's Total = 29,432

Now let's check it out 1 month later...

 Number of Untappd check-ins (9/14/14):

Diamond Bear - 10,350 (+418)
Core Brewery - 7,095 (+633)
Fossil Cove - 3,157 (+277)
Saddlebock - 3,197 (+345)
Ozark Brew Co. - 2,024 (+263)
Apple Blossom - 1,857 (+240)
Vinos Brew Pub - 1,355 (+73)
Stone's Throw Brewing - 1,187 (+141)
West Mountain - 1,095 (+78)
Tanglewood Branch - 484 (+18)
Moody Brews - 65 (+65)
Refined Ale - 27 (0)
Flyway Brewing - 22 (0)
Gravity Brew Works - 3 (0)

State's Total = 31,918 (+2,486)

So what did we learn? Well, almost 2,500 Arkansas beers were checked in this past month. Not too shabby. Saddlebock jumped over Fossil Cove for 3rd on the state's list.  Moody Brews jumped way off, especially considering it's been just 1 week and they have 1 beer available (the fantastic Half Seas Over, and 5 of those check-ins were me!).

Here's a cleaner look at the total check-ins for the month:

Core Brewery - 633
Diamond Bear - 418
Saddlebock - 345
Fossil Cove - 277
Ozark Brew Co. - 263
Apple Blossom - 240
Stone's Throw Brewing - 141
West Mountain - 78
Vinos Brew Pub - 73
Moody Brews - 65
Tanglewood Branch - 18
Refined Ale - 0
Flyway Brewing - 0
Gravity Brew Works - 0

Let me reiterate, this isn't sales by any means. It's just check-ins on an app. But I do think the Untappd app is a good cross-section of the current craft beer loving scene. 

And for now, 5 of those top 6 totals for the month are breweries in Northwest Arkansas. The central region is behind, for sure, but things could start changing soon with Moody Brews taking off, Lost 40 set to open and other new plans in the works. We'll see!

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