January 29, 2019

Sex Sells -- History of Using Sex to Sell Beer

Good stuff from the Beer By The Number Youtube page:
"Sex sells. At least that's how the old marketing adage goes. Brewers haven't been afraid to embrace the sexier side of marketing for the last hundred years. Most people assume that beer marketing is a non stop parade of flesh, but the history is actually much more nuanced.

The use of sexual imagery in beer marketing ebbs and flows within a greater cultural context. So today we're turning back the clock to watch how sexy beer ads have evolved over the years, and we'll even try to predict what they'll look like in the future. Cheers!"

Beer by the Numbers Facebook

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