Victory Brewing Company Introduces a Year of Inspired Craft Beer:
2016 Series Brings Culinary Concepts from Blackboard to Bottle & Tap
Downingtown, PA,December 22, 2015- Victory Brewing Company (Victory) announces the launch of its Blackboard Series, four adventurous and deliciously distinctive beers brewed with fresh ingredients that are a creative craft riff on restaurant blackboard specials. The annual series includes a new creation every three months alternating between bottle and draft only releases. Much like restaurant blackboard specials are used to entice loyal patrons to veer off menu and try something interesting and new with market-fresh produce so does the Victory Blackboard Series.
The first special in the series, Agave IPA with Grapefruit, will be released on January 1, 2016 and is brewed with four variations of American hops that juxtapose strong and bitter aromas against agave and grapefruit additions to create a light, citric bite. The ale is fresh, crisp and bracing, reminiscent of a ripe, ruby red grapefruit. The sweet agave syrup provides a perfect foil to the tartness of the grapefruit resulting in a juicy winter fruit beer. Agave IPA with Grapefruit is available from January through March and can be purchased throughout Victory’s 37-state distribution footprint for a suggested retail price of $9.99 for a 4-pack of 12 oz. bottles. Pricing will vary slightly based upon location. Use Victory’s Beerfinder to discover a nearby location, or download the free Victory Mobile app for Android or iPhone.
As part of the series launch, all three Victory Brewpubs - Downingtown, Kennett Square and Parkesburg are fully ‘embracing the blackboard’ with culinary creations perfectly suited to, or using the ingredients found in, Agave IPA with Grapefruit to celebrate the launch of this series. While Victory will always serve their popular, hop-forward brands and equally delicious fare, it anticipates the alternating bottle and draft “beers du jour” will please and excite the palates of craft beer and brewpub fans alike.
The second beer of the series is certain to excite the funky and wild ambitions side of many craft beer fans. The Dry-Hopped Brett Pils will be available on draft from April to June 2016. The third offering, a Berliner Weisse with Elderflower, will be sold in 12 oz. bottles. The final introduction of the series is an Oatmeal Porter with Hazelnut in a draft format.
“We developed the idea for this series while witnessing the popularity of the daily menu additions in our brewpubs. Using super fresh, seasonal ingredients as the driving force of our Blackboard Series we welcome January and it's bounty of enticing grapefruits,” said Victory’s President and Brewmaster, Bill Covaleski. “The goal of the Blackboard Series is to be flexible, adaptable and diverse while maintaining our high standard for quality. Much like our talented chefs make menu changes, we followed suit to bring ‘specials’ to our fans from the blackboard to the bottle or tap.”