October 25, 2015

New Belgium Brewing + Ben & Jerry's = Business as a force for good

"Ben & Jerry's and New Belgium Brewing Co. have been climate activists for many years. After all, ice cream is best served frozen, and nothing compares to an ice-cold beer.

We know that we're stronger together than we are apart. That's why we've joined forces to create two new products: a beer, Salted Caramel Brownie Brown Ale, and an ice-cream flavor, Salted Caramel Brownie Ale.

A portion of the proceeds from sales of both will go to Protect Our Winters (POW), an organization founded in 2007 by snowboarder Jeremy Jones to spur the snow sports community to action."

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